Event + Tag Architecture
A stable event schema across ads, analytics, and CRM so conversions mean the same thing everywhere.
- Standard naming conventions
- Deduped pixels + clean triggers
- Change-safe GTM containers
Digitally Engineering Business Growth
Tracking verified
SEO + Analytics Built Like Infrastructure
Measurement, attribution, and technical SEO that turns spend into results. Clean tagging, event schemas, and reporting that stay reliable as you grow so you can approach consumers with confidence and clarity.
Attribution you trust
Speed + SEO foundation
Conversion experiments
GROWTH SCORECARD
Signals • Funnels • ROI
Tag Health
Audit
Find duplicates + gaps
Event Map
Schema
Standardized naming
SEO Base
Fix
Indexing + CWV
Funnel
Build
Track step-by-step
CAPABILITIES
GA4 GTM Meta SEO CWV
Growth Ops, Not Guesswork
The goal: reliable measurement + compounding improvements. Tracking, SEO, and conversion systems that stay clean as you scale.
Technical SEO Foundation
Crawlability, indexing, schema, and speed done in the order that actually moves rankings and revenue.
- Robots/sitemaps/index coverage
- Core Web Vitals improvements
- Metadata + internal linking
Paid Ads Measurement
Fix attribution gaps so you can spend with confidence and stop optimizing based on broken reporting.
- Meta Pixel + CAPI alignment
- Google Ads conversions + UTMs
- Attribution sanity checks
The Growth Pipeline
A different kind of process: we build signal first, then we optimize the machine.
01
Instrument
GA4 + GTM + pixels configured with a clean event schema and conversion definitions.
02
Validate
Test end-to-end: dedupe, UTMs, consent behavior, funnels, and reporting alignment.
03
Optimize
Use clean data to improve SEO, landing pages, offers, and checkout conversion.
04
Scale
Dashboards + reporting that make decisions obvious. Iterate monthly with a tight backlog.
Common Engagements
FAST START
Tracking Repair + Audit
For stores with messy tags, broken conversions, or “numbers that don’t match.”
- Pixel + GA4 audit
- Dedupe fixes
- Event map + documentation
STRUCTURE
SEO Foundation Sprint
Technical SEO + performance fixes that improve crawl, index, and speed.
- Indexing + sitemap + robots
- Core Web Vitals wins
- Schema + metadata pass
OPTIMIZATION
CRO + Landing Pages
Improve conversion rate with landing page iterations backed by event-level data.
- Landing page builds
- Offer + CTA testing
- Funnel drop-off fixes
Want cleaner attribution + better conversion?
We’ll build the measurement layer first then optimize what actually moves revenue.
FAQ
Can you fix “double-counting” conversions?
Yes. Usually duplicate tags, incorrect triggers, or missing browser/server dedupe. We audit, implement fixes, and verify with test purchases and event inspectors.
Do you implement server-side tracking?
When it’s warranted. Often Meta CAPI / Enhanced Conversions can be added without a full server-side GTM stack. We recommend the simplest reliable approach.
Is this only for Shopify?
No. Shopify is common, but we work across custom stacks, headless, WordPress, Webflow, and more.
What do you need access to?
Typically GA4, GTM, Meta/Google Ads, and the website/platform admin. We can work read-only until the implementation plan is approved.