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Analytics & SEO

SEO and analytics you can trust

Measurement, attribution, and technical SEO set up so your reports match reality. Clean tagging, consistent event schemas, and dashboards that stay accurate as you scale.

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Reliable attribution Speed and SEO foundation Conversion experiments
Growth Scorecard Signals · Funnels · ROI
Tag Health Audit Duplicates and gaps
Event Map Schema Standardized naming
SEO Base Fix Indexing and CWV
Funnel Build Step-by-step tracking

Capabilities

What we handle

Reliable measurement first, then SEO, conversion, and ad spend optimizations on top of data you can rely on.

GA4 GTM Meta SEO CWV

Event + Tag Architecture

A stable event schema across ads, analytics, and CRM so conversions mean the same thing everywhere.

  • Standard naming conventions
  • Deduped pixels and clean triggers
  • Change-safe GTM containers

Technical SEO Foundation

Crawlability, indexing, schema, and speed done in the order that moves rankings and revenue.

  • Robots/sitemaps/index coverage
  • Core Web Vitals improvements
  • Metadata + internal linking

Paid Ads Measurement

Fix attribution gaps so you can spend with confidence instead of relying on broken reporting.

  • Meta Pixel and CAPI alignment
  • Google Ads conversions and UTMs
  • Attribution checks

Pipeline

How we work

Instrument the data first, validate that it's correct, then optimize on signal you can trust.

01

Instrument

GA4 + GTM + pixels configured with a clean event schema and conversion definitions.

GA4GTMPixels
02

Validate

Test end-to-end: dedupe, UTMs, consent behavior, funnels, and reporting alignment.

DedupeUTMsQA
03

Optimize

Use clean data to improve SEO, landing pages, offers, and checkout conversion.

SEOCROSpeed
04

Scale

Dashboards and reporting that make decisions clear. Iterate monthly with a tight backlog.

DashboardsBacklogIteration

Engagements

Common engagements

Fast Start

Tracking Repair + Audit

For stores with messy tags, broken conversions, or reports that don't reconcile.

  • Pixel and GA4 audit
  • Dedupe fixes
  • Event map and documentation
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Structure

SEO Foundation Sprint

Technical SEO and performance fixes that improve crawl, index, and speed.

  • Indexing, sitemap, and robots
  • Core Web Vitals improvements
  • Schema and metadata pass
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Optimization

CRO + Landing Pages

Improve conversion rate with landing page iterations backed by event-level data.

  • Landing page builds
  • Offer and CTA testing
  • Funnel drop-off fixes
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Want cleaner attribution and better conversion?

We fix the measurement layer first, then optimize what moves revenue.

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FAQ

Questions

Can you fix double-counted conversions?

Yes. Usually duplicate tags, incorrect triggers, or missing browser/server dedupe. We audit, implement fixes, and verify with test purchases and event inspectors.

Do you implement server-side tracking?

When it's warranted. Often Meta CAPI or Enhanced Conversions can be added without a full server-side GTM stack. We recommend the simplest reliable approach.

Is this only for Shopify?

No. Shopify is common, but we work across custom stacks, headless, WordPress, Webflow, and more.

What do you need access to?

Typically GA4, GTM, Meta/Google Ads, and the website/platform admin. We can work read-only until the implementation plan is approved.